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28 September 2015 - Anti-gentrification protesters target cereal cafe in London

Publié par Marion Coste le 28/09/2015

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Cereal Killer: hipster cafe attacked by masked anti-gentrification mob
Telegraph reporter, Gary Keery (The Telegraph)

A café which serves only breakfast cereal was targeted anti-gentrification protesters wielding sticks, stones and flaming torches and wearing pig masks.
Cereal Killer, in Shoreditch, east London, was attacked by a group of around 200 hooded assailants who daubed ‘scum’ on the windows while terrified customers cowered inside.
Police were called to the scene on Brick Lane on Saturday night, which was advertised on social media.

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Afforbable housing protesters
Cereal cafe attacked by 'affordable housing' protesters in east London
(BBC News)
Paint was thrown at the Cereal Killer Cafe and the word "scum" was sprayed on one of its front windows.
The Metropolitan Police says one of its officers was injured by a bottle and one person was arrested on suspicion of causing criminal damage.
"The mob won't win, wearing masks with pitch forks and torches, it's 2015 #hatecrime," tweeted the cafe's owner.
The owners later tweeted: "We started a business to deliver an experience to cereal lovers, and have been thanked by local businesses for bringing tourists to the area."

Owners of the café

'Children were terrified' - Irish owners of cereal café slam protesters after premises pelted by paint and cereal
Brian O'Reilly (Irish Independent)
Alan and Gary Keery from Belfast opened the Cereal Killer cafe in Shoreditch last year.
However on Friday evening the premises was pelted with cereal and paint during an angry protest.
Alan Keery told the London Standard: “There were children there – they were terrified,” he said. “The staff were absolutely terrified. It was an angry mob throwing paint at the windows. They had torches and pigs’ heads.
“There were people shouting about gentrification and taking back east London.
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Hipster Cereal Killer Café

The hipster Cereal Killer Cafe owners aren’t the East End’s real enemy
Audrey Gillan (The Guardian)
They came with their sound system, their bandannas and their carry-outs, protesting against the “gentrification” of the East End. Their target? The much-lambasted Cereal Killer Cafe, a small independent business attacked because it sell bowls of Coco Pops for around £3.50, and an estate agent letting out flats at the market rate.
As the helicopters swooped overhead, the party animals that go under the hashtag #fuckparade rioted on Brick Lane, a street on the outer City fringes that is the last frontier against encroaching big business, a street still fighting the chains and winning: a street that has welcomed immigrants over the centuries and saw them flourish as they set up small shops, cafes and restaurants.
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"28 September 2015 - Anti-gentrification protesters target cereal cafe in London", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2015. Consulté le 17/06/2024. URL: https://cle.ens-lyon.fr/anglais/key-story/archives-revue-de-presse-2015/28-september-2015-anti-gentrification-protesters-target-cereal-cafe-in-london