18 April 2014 - Ed Miliband signs up top Obama adviser for UK election
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Ed Miliband signs up top Obama adviser David Axelrod for UK election
Patrick Wintour (The Guardian)
Barack Obama's most influential adviser during two presidential victories has been hired to advise Labour on its 2015 election campaign, ensuring that Ed Miliband will put inequality and the break between family finances and economic growth at the centre of his election campaign.
David Axelrod has been given the title of senior strategic adviser and told the Guardian that Labour's political and economic analysis was similar to the central themes deployed in Obama's successful re-election campaign.
The political guru said that he had signed up "because I have had some long conversations with Ed Miliband over the course of the past year and it was less about politics, and more about this issue of how in the 21st century you create healthy economies in which opportunity is broadly available, and people can stay ahead of the cost of living".
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More of the same
Peter Apps (The Independent)
Barack Obama's election guru has been hired to advise Labour on its 2015 campaign.
David Axelrod, instrumental in securing two election victories for the US President, has joined Ed Miliband's camp with the title of senior strategic adviser.
The deal was secured by Douglas Alexander, Labour's election co-ordinator, and involved a six figure sum being paid to Axelrod and AKPD, a media and consulting firm affiliated with the adviser, the Guardian reported.
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Reactions
Staff (Sky News)
David Axelrod's appointment has been described by the Labour party as "seriously bad news for the Conservatives".
Mr Miliband said: "It's excellent news that David has agreed to help One Nation Labour win the next election and build our campaign to change Britain so hard-working people are better off.
"He will be a huge asset to our campaign as we work to show the British people how we can change our country for the better."
Following the announcement, Mr Axelrod said: "I've had several conversations with Ed Miliband over the course of the last year in which I have been struck by the power of his ideas, the strength of his vision and the focus he brings to solving the fundamental challenge facing Britain.
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Staff (ITV)
Labour leader Ed Miliband has welcomed the news US presidential strategist David Axelrod is to join the party's election campaign.
Labour leader Ed Miliband. Credit: Press Association
He said: "It's excellent news that David has agreed to help One Nation Labour win the next election and build our campaign to change Britain so hard-working people are better off.
"He will be a huge asset to our campaign as we work to show the British people how we can change our country for the better."
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18 April 2014 - Ed Miliband signs up top Obama adviser for UK election, La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), avril 2014. Consulté le 27/12/2024. URL: https://cle.ens-lyon.fr/anglais/key-story/archives-revue-de-presse-2014/18-april-2014-ed-miliband-signs-up-top-obama-adviser-for-uk-election