With more control over campaign cash, Obama gets more discounts on advertising
Dan EggenAs the presidential campaigns step up the pace of their multimillion-dollar spending sprees, President Obama has a little-
noticed strategic advantage that gives him more control over the money he has raised.
While Mitt Romney relies heavily on massive amounts of cash held by the Republican Party and interest groups, Obama has more funds in his own campaign coffers. That allows him to make decisions about where and how to spend the money and to take better advantage of discounted ad rates, which candidates receive under federal law.
In one Ohio ad buy slated to run just before the election, for example, Obama is paying $125 for a spot that is costing a conservative super PAC $900.
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"With more control over campaign cash, Obama gets more discounts on advertising", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2012. Consulté le 02/10/2023. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/with-more-control-over-campaign-cash-obama-gets-more-discounts-on-advertising