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Web browsers consider limiting how much they track users

Publié par Clifford Armion le 15/03/2013

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Craig Timberg

It’s often hard to tell which is the Web’s priority: helping you learn about the world or helping the world — and especially advertisers — learn about you.
But that balance is beginning to shift, to the delight of consumer advocates and the horror of industry groups. Browser makers increasingly are embracing privacy controls that could limit the ability of advertisers to track ­users, threatening to undermine business models that now support many popular online services.
The development is driven more by market forces than governmental action, as highlighted by the recent announcement that the maker of one of the world’s most popular browsers, Firefox, is experimenting with new restrictions on the use of cookies — bits of computer code that allow companies to monitor users as they move among Web sites.
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Web browsers consider limiting how much they track users, La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), mars 2013. Consulté le 05/12/2024. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/web-browsers-consider-limiting-how-much-they-track-users