US rivals aiming to swallow up Cadbury
"Boardrooms on both sides of the Atlantic are preparing for a financial food fight. In one corner there is Cadbury, the British brand with a social conscience started by Quakers nearly 200 years ago. In the other is Kraft, the US company that turned processed cheese into a multimillion-dollar empire.
"Cadbury is preparing for a big takeover battle after it rejected a surprise £10.2 billion proposal from the company, which produces of some of the world's best-known snacks.
"The outcome will determine the future of one of Britain's best-loved brands, which started as a tea and coffee shop in Bull Street, Birmingham, and employs 7,000 people in Britain and 50,000 worldwide." Read on...
Pour citer cette ressource :
"US rivals aiming to swallow up Cadbury", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), août 2009. Consulté le 29/11/2023. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/us-rivals-aiming-to-swallow-up-cadbury