The rise and rise of Domino's Pizza
Publié
par
Clifford Armion
le 01/09/2014
Activer le mode zenSean Farrell
Ever-longer working hours, shrinking real incomes and the rise of the internet have made couch potatoes of many of us after a day's work – and that has been very good news for the pizza delivery business.Britain's biggest pizza delivery chain, Domino's – which has recently been opening nine new outlets a month and now has 777 shops – announced "exceptionally strong" UK sales on Wednesday for the three months to the end of December. Total sales were up nearly 16% to just over £170m, and, excluding new branches sales, rose 11%.
The appeal of an American Hot Double Decadence pizza turning up at the front door after a quick phone call, or a few clicks on a mobile phone, seems unstoppable. Even in the depths of the 2009 recession Domino's boomed as cash-strapped consumers swapped restaurant meals for an evening in.
Read on...
Pour citer cette ressource :
"The rise and rise of Domino's Pizza", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2014. Consulté le 26/04/2024. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/the-rise-and-rise-of-domino-s-pizza