The 'dark arts': Bell Pottinger caught rewriting its clients' Wikipedia entries
The extent of Bell Pottinger's internet manipulation to alter its clients' reputations online can be revealed today.
Evidence seen by The Independent and the Bureau of Investigative Journalism (BIJ) shows the company made hundreds of alterations to Wikipedia entries about its clients in the last year. Some of the changes added favourable comments while others removed negative content. Several Wikipedia accounts have been suspended pending an investigation by the co-founder of Wikipedia, Jimmy Wales, who last night expressed his dismay at Bell Pottinger's "ethical blindness".
Pour citer cette ressource :
"The 'dark arts': Bell Pottinger caught rewriting its clients' Wikipedia entries", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), août 2011. Consulté le 07/12/2023. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/the-dark-arts-bell-pottinger-caught-rewriting-its-clients-wikipedia-entries