Obama campaign tailors message for key states and voters
Michael A. Memoli, Christi Parsons and Kathleen Hennessey
WASHINGTON — If Barack Obama's first presidential campaign was part cultural phenomenon, part national movement, his second may look a bit more modest — like a series of well-run Senate campaigns.
Facing the reality of running as a bruised incumbent in a politically divided country, Obama's advisors say they are plotting a strategy that doesn't depend on a wave of support to lift the president's chances across the country. And it won't hinge on a single theme based on ideas such as "hope" and "change" that defined the campaign and captured the zeitgeist in 2008.
Instead, the Obama campaign is prepping for a block-by-block, hard-slog approach. The campaign, which the president kicks off this weekend, will be tailored to swing states and key voters in those states.
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"Obama campaign tailors message for key states and voters", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), avril 2012. Consulté le 29/02/2024. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/obama-campaign-tailors-message-for-key-states-and-voters