Obama campaign attack ad calls Romney a 'job destroyer'
Activer le mode zenPaul West and Michael A. Memoli
WASHINGTON — President Obama on Monday intensified a potentially crucial phase of his reelection try: an effort to define Mitt Romney in negative terms before voters have time to form a more positive image of the Republican challenger.
The president's campaign released an attack ad focusing on Romney's work as a private equity executive. Describing him as "a job destroyer," it features former employees of a now-defunct Kansas City steel company talking about how they watched their employer "bleed to death" after Bain Capital, the investment firm headed by Romney, took control.
The TV ad drive is part of a wider effort by the endangered incumbent to disqualify Romney among members of a key swing-voter group: working-class white men.
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"Obama campaign attack ad calls Romney a 'job destroyer'", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), mai 2012. Consulté le 20/04/2024. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/obama-campaign-attack-ad-calls-romney-a-job-destroyer-