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More shoppers open to giving personal info: survey

Publié par Clifford Armion le 16/01/2012

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Dhanya Skariachan

NEW YORK (Reuters) - Welcome to the era of the candid consumer. From their food allergies to home addresses, shoppers around the world are becoming increasingly willing to share more personal information with their favorite merchants, as they look for a more personalized and efficient shopping experience, an IBM survey of more than 28,000 people in 15 countries showed. That is good news for retailers on both sides of the Atlantic as they look for ways to target the right demographic of shoppers with new products. Read on...
Pour citer cette ressource :

"More shoppers open to giving personal info: survey", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), janvier 2012. Consulté le 14/07/2024. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/more-shoppers-open-to-giving-personal-info-survey