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Microsoft’s Bing Gets a Social Lift From Facebook

Publié par Clifford Armion le 14/10/2010

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Jenna Wortham

"Facebook and Microsoft announced a partnership on Wednesday that will give the results on Microsoft's Bing search engine a social twist and could help both companies compete against a common adversary, Google.

"The new feature allows people who use Facebook to see Bing search results that incorporate information from their friends, like restaurant recommendations.

"When a user searches for something like a movie, place or product on Bing, information about how many of their friends liked that item on Facebook and related links they have shared will appear alongside the results. The Facebook data will help determine how prominently these will appear, said Yusuf Mehdi, a senior vice president for online business at Microsoft."

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"Microsoft’s Bing Gets a Social Lift From Facebook", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), octobre 2010. Consulté le 29/05/2024. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/microsoft-s-bing-gets-a-social-lift-from-facebook