KFC serves up degree course
Rebecca SmithersKFC is subjecting its zingers, popcorn chicken and BBQ rancher burgers to some academic rigour after launching a BA in business management.
The first employees with places on the course – the UK's first honours degree funded by a restaurant chain – have begun their studies in conjunction with De Montfort University in Leicester.
The firm has invested £600,000 to fund half of a three-year BA in business management for 60 restaurant managers over the next five years, with the first intake of 23 – who enrolled in January – starting work at the university on Thursday. The first intake of 23 employees will combine residential sessions at the college with full-time work.
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"KFC serves up degree course", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), novembre 2013. Consulté le 29/11/2023. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/kfc-serves-up-degree-course