Junk food still marketed to children as companies bypass rules
Sarah BoseleyFood companies are accused on Tuesday by the World Health Organisation, the public health arm of the UN, of finding ways to bypass the rules on advertising unhealthy products to children and fuelling the obesity epidemic.
Attempts by the authorities in Britain to clamp down on marketing to children through television advertising are not enough to protect them, a major report by the WHO says. There are tough rules on advertising during children's TV programmes but not on shows such as ITV1's Britain's Got Talent and The X Factor, which research shows are widely watched by younger viewers.
Increasingly, food companies are also targeting children through computer games, mobile phones and social networks such as Facebook.
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"Junk food still marketed to children as companies bypass rules", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), juin 2013. Consulté le 06/12/2023. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/junk-food-still-marketed-to-children-as-companies-bypass-rules