Internet overtakes television to become biggest advertising sector in the UK
"The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year.
"The milestone marks a watershed for the embattled TV industry, the leading ad medium in the UK for almost half a century. It has taken the internet little more than a decade to become the biggest advertising sector in the UK.
"UK advertisers spent £1.75bn on internet advertising in the six months to the end of June, a 4.6% year-on-year increase, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers. To put this in perspective, in 1998, when the IAB first measured internet advertising, just £19.4m was spent online." Read on...
Pour citer cette ressource :
"Internet overtakes television to become biggest advertising sector in the UK", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2009. Consulté le 27/02/2024. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/internet-overtakes-television-to-become-biggest-advertising-sector-in-the-uk