Football accused in homophobia row
"Professional footballers have refused to appear in a campaign video against homophobia because they fear being ridiculed for taking a stand against one of the sport's most stubborn taboos, The Independent has learnt. Both players and agents declined a request by the Professional Footballers' Association (PFA) to take part in a video which was to use high- profile players as figureheads in the association's drive against anti-gay prejudice.
"The advertising agency Ogilvy, which was hired to produce the film, had advised that such involvement by well-known faces would be important if the campaign was to deliver the required impact. But instead, the FA was obliged to produce a generic "viral" anti- homophobic video - which was itself pulled earlier this week."
Pour citer cette ressource :
"Football accused in homophobia row", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), décembre 2010. Consulté le 04/12/2023. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/football-accused-in-homophobia-row