BP oil spill poses PR dilemma for nonprofits
Mike Boehm and Louis Sahagun"Four years ago, when the giant oil company BP donated $1 million to the Aquarium of the Pacific in Long Beach, the contribution seemed like a good deal for both an oil company trying to burnish its environmental credentials and a venue trying to draw more visitors. "Then, last month, a BP oil rig exploded in the Gulf of Mexico, causing one of the largest oil spills in U.S. history. With the BP Sea Otter Habitat set to open this week, a potential feel-good moment has turned into a public relations landmine. "The aquarium is planning a press preview Thursday, but BP officials might not attend." Read on...
Pour citer cette ressource :
"BP oil spill poses PR dilemma for nonprofits", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), mai 2010. Consulté le 01/12/2023. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/bp-oil-spill-poses-pr-dilemma-for-nonprofits