Apple launches ad system for mobile devices in race with Google
Jessica Guynn and David Sarno"In a direct attack on Silicon Valley rival Google Inc., Apple Inc. unveiled its new mobile advertising system Thursday and promised to deliver a new generation of compelling interactive ads to its devices. "Chief Executive Steve Jobs announced Apple's iAd advertising network as one of a raft of features coming later this year to its iPhone, iPad and iPod Touch line. "By building an advertising system into its products, Jobs said, Apple is hoping to tap into a nascent but potentially lucrative market: the growing number of consumers who are picking up a cellphone when they want to access the Internet." Read on...
Pour citer cette ressource :
"Apple launches ad system for mobile devices in race with Google", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2010. Consulté le 28/11/2023. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/apple-launches-ad-system-for-mobile-devices-in-race-with-google