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Internet overtakes television to become biggest advertising sector in the UK

Publié par Clifford Armion le 30/09/2009

Mark Sweney

"The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year.

"The milestone marks a watershed for the embattled TV industry, the leading ad medium in the UK for almost half a century. It has taken the internet little more than a decade to become the biggest advertising sector in the UK.

"UK advertisers spent £1.75bn on internet advertising in the six months to the end of June, a 4.6% year-on-year increase, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers. To put this in perspective, in 1998, when the IAB first measured internet advertising, just £19.4m was spent online." Read on...

Pour citer cette ressource :

"Internet overtakes television to become biggest advertising sector in the UK", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2009. Consulté le 26/09/2020. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/internet-overtakes-television-to-become-biggest-advertising-sector-in-the-uk