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5 January 2016 - Donald Trump releases first TV ad

Publié par Marion Coste le 01/05/2016

Watch the ad and read the trascript

Trump starts TV ads as GOP race tightens in Iowa, New Hampshire

S. A. Miller (The Washington Times, 04/01/2016)

Republican presidential contender Donald Trump’s first TV ad was set to hit the airwaves Tuesday and hammer home some of his most controversial stances on Muslims and illegal immigrants, a message aimed at revving up his base for increasingly tough nominating contests in Iowa and New Hampshire.
The 30-second spot is part of the planned multimillion-dollar ad buy in those two states and marks a shift in strategy for Mr. Trump, who until now has relied on free news coverage and some radio advertising to deliver his message to voters.
With the first nominating contests just weeks away, Mr. Trump’s TV ad will debut as polls show the longtime front-runner surpassed by Sen. Ted Cruz in Iowa and leading a tightening race in New Hampshire.

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Targeting Muslims

Donald Trump’s First, Ugly TV Ad
Amy Davidson (The New Yorker, 04/01/2016)
There are two images of a man and a woman standing next to each other in the first seconds of Donald Trump’s first television campaign ad. The first is of an unsmiling Hillary Clinton and Barack Obama, almost leached of color, against a black-and-white background whose lines quiver like the picture on an old TV. The flickers turn to the dim red and brown of emergency-vehicle lights, and the next pair comes into view: an unsmiling Syed Rizwan Farook and Tashfeen Malik, the San Bernardino shooters. It’s not subtle. The current President and the leading Democratic contender, in the story land of Donald Trump, are just another terror duo. And they are hiding the truth, as the voiceover then explains.
“The politicians can pretend it’s something else. But Donald Trump calls it radical Islamic terrorism,” the narrator says. “That’s why he’s calling for a temporary shutdown of Muslims entering the United States until we can figure out what’s going on.” In interviews, Trump has said that there would be an exception for American citizens who are Muslims, as if that made it all fine, but there is no reference to that here—no recognition, really, that there is such a thing as someone who is both American and Muslim.

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Fact checking
Donald Trump’s first TV ad uses footage from Morocco, not Mexican border
Jessica Chasmar (The Washington Times, 04/01/2016)
Republican presidential front-runner Donald Trump released his first television ad of the campaign Monday, using footage from Morocco to promote the wall he plans to build “on our southern border” with Mexico.
“The politicians can pretend it’s something else. But Donald Trump calls it radical Islamic terrorism,” a narrator says. “That’s why he’s calling for a temporary shutdown of Muslims entering the United States until we can figure out what’s going on.”
“He’ll quickly cut the head off ISIS and take their oil,” the narrator continues. “And he’ll stop illegal immigration by building a wall on our southern border that Mexico will pay for.”
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Frame-by-frame analysis

Donald Trump's first 2016 ad: a frame-by-frame microcosm of his campaign
David Schilling (The Guardian, 04/01/2016)
Unemployed television presenter Donald Trump released his first television ad on Monday, signaling that he has begun the “running for president” stage of his campaign.
Until now, Trump has been content selling his trademarked brand of barely restrained hysteria via Saturday Night Live hosting gigs and rallies that resemble a scene from The Dark Knight Rises more than a political speech. I’m sincerely expecting Trump to walk out in a giant coat and a gas mask to declare that he’s planted a bomb in Gotham City and the triggerman will remain a mystery.
In fact, I’d happily vote for Trump if he promised to give his entire inauguration speech in the Bane voice. Or the Borat voice. Or the Austin Powers voice. Or any voice from a movie. I happen to love impressions and catchphrases, which is why I usually write in Shrek every election.
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"5 January 2016 - Donald Trump releases first TV ad", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), avril 2016. Consulté le 13/04/2021. URL: http://cle.ens-lyon.fr/anglais/key-story/archives-revue-de-presse-2016/5-january-2016-donald-trump-releases-first-tv-ad