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The strategy that paved a winning path

Publié par Clifford Armion le 11/07/2012

Scott Wilson and Philip Rucker

In early spring, President Obama’s veteran campaign staff in Chicago confronted the question that would ultimately determine the presidency: how to run against Mitt Romney?
The choice discussed on frequent calls between the White House and One Prudential Plaza was whether to campaign against Romney as a flip-flopper — a former centrist governor of Massachusetts who turned conservative to win his party’s nomination — or use his career as the head of Bain Capital to cast him as a protector of the privileged at the expense of the middle class.
“The most striking data we saw early on was on the ‘understands problems of people like me’ question,” said a senior White House official involved in the discussions. “Into the summer, Romney was in the teens in this category.”
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"The strategy that paved a winning path", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), juillet 2012. Consulté le 01/10/2020. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/the-strategy-that-paved-a-winning-path