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Vous êtes ici : Accueil / Archives / Archives - Revue de presse / Retailers see only a little more green on Black Friday

Retailers see only a little more green on Black Friday

Publié par Clifford Armion le 30/11/2009

Andrea Chang

"Despite huge crowds fueled by heavy discounts, shoppers spent less on average on Black Friday and weren't able to give retailers the big boost they were hoping for. "Sales on the day after Thanksgiving rose just 0.5% to $10.66 billion, according to ShopperTrak RCT Corp., a research firm that monitors sales at more than 50,000 stores. That compared with a 3% year-over-year Black Friday increase in 2008 and an 8.3% surge in 2007. ""It's a positive sign that we had an increase in sales, but the numbers certainly don't indicate that those will be sustained," said Britt Beemer, chairman of consumer behavior firm America's Research Group." Read on...
Pour citer cette ressource :

"Retailers see only a little more green on Black Friday", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), novembre 2009. Consulté le 27/10/2021. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/retailers-see-only-a-little-more-green-on-black-friday