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Retailers ready as Black Friday dawns

Publié par Clifford Armion le 27/11/2009

Andrea Chang

"Retailers are doing whatever it takes to lure shoppers to the malls today. "Desperate to avoid a repeat of last year's disastrous holiday season, stores are offering freebies, slashing prices and using social media to promote their deals. With hopes pinned on the day after Thanksgiving, the traditional kickoff to the Christmas season, many planned to open well before dawn. ""Black Friday will be a very key day for us," said Mike Taxter, an executive vice president at J.C. Penney Co. and director of JCPenney stores, which are offering 15% more specials than last year. "If you're going to run the race, you want to start that first day off really strong."" Read on...
Pour citer cette ressource :

"Retailers ready as Black Friday dawns", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), novembre 2009. Consulté le 07/03/2021. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/retailers-ready-as-black-friday-dawns