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Real ale revival continues as women and young buy more

Publié par Clifford Armion le 27/09/2010

Rebecca Smithers

"Real ale is enjoying a revival, a report reveals today, as younger drinkers and women embrace a drink which may be shedding its traditional "flat cap" image.

"Despite declining total beer sales and pub closures, research shows that cask ale has outperformed the rest of the beer market for the third year running, increasing its share of beer sold in pubs and clubs and recruiting 100,000 new drinkers.

"According to the Cask Report, Britain's National Drink, 2010-2011, published today, the real ale market grew by 5% in 2009 to £1.4bn, against a 2% decline in the total UK beer market, which remains dominated by carbonated beers such as lager."

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Pour citer cette ressource :

"Real ale revival continues as women and young buy more", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2010. Consulté le 05/12/2020. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/real-ale-revival-continues-as-women-and-young-buy-more