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'Panic Now': the new slogan for our times

Publié par Clifford Armion le 02/01/2010

Viv Groskop

"With the end of the recession, the British sense of cynicism has resurfaced. Finally people are tiring of the nauseating mantra "Keep Calm and Carry On". Slogans far truer to our national character are bursting forth on T-shirts and posters. "Now Panic and Freak Out" comes in sombre blue with an upside-down crown to rival the gaudy red optimism of "Keep Calm". Devised by 21-year-old UK designer Olly Moss as a "silly little response" to the Keep Calm message, it has become an industry in its own right with tea-towels (£7.95) and mugs (£10.95) available on Amazon and at Selfridges.

"Perhaps the most factually accurate message comes in red: "Buy More Shit or We're All Fucked". The almost certainly ironic Breathe Deep and Let Go of Things goes for gothic black.

"The anti-calm backlash can only be a good thing. At first the exhortation to return to the blitz spirit was a slogan for our times, but it is beginning to wear thin. How are we to keep calm when we have no idea who will govern us in the months ahead? Can anybody really be bothered to carry on anymore?"

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Pour citer cette ressource :

"'Panic Now': the new slogan for our times", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), janvier 2010. Consulté le 24/09/2020. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/panic-now-the-new-slogan-for-our-times