Olympic sponsors on edge before Winter Games
Bruce HorovitzOlympic sponsors have rarely been so on edge before an Olympic Games.
When the Winter Olympics begin on Friday in Sochi, all 10 major sponsors, which each pay up to $100 million to sponsor a full winter and summer cycle, will be hoping for the best, but preparing for the worst — such as an act of terrorism.
"They're absolutely more nervous than in any previous Olympics," says Larry Smith, senior consultant at the Institute for Crisis Management. "If any one of them were my client, I'd be jumping up and down shouting that they have to prepare."
Pour citer cette ressource :
"Olympic sponsors on edge before Winter Games", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), juin 2014. Consulté le 30/09/2023. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/olympic-sponsors-on-edge-before-winter-games