Mobile advertising hits £500m in 2012
Mark SweneyThe explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.
UK mobile advertising grew a staggering 132% in the first six months of this year to £181.5m, according to the latest Internet Advertising Bureau (IAB) report conducted by PricewaterhouseCoopers.
Breakneck growth is continuing in the second half – fuelled by the popularity of Apple and Google's app stores as smartphone ownership nears 60% of the UK's adult population – with forecasts putting UK mobile spend at as much as £511m for the full year.
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"Mobile advertising hits £500m in 2012", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2012. Consulté le 01/10/2023. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/mobile-advertising-hits-500m-in-2012