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Mitt Romney may have to run against his own image

Publié par Clifford Armion le 04/05/2012

Mark Z. Barabak

With his latest string of primary wins, Mitt Romney took another big step in his seemingly unstoppable march to the Republican presidential nomination. But his victories — and the way Romney achieved them — have taken a toll that could do lasting harm as he turns to the general election campaign against President Obama.

In state after state, Romney has grown less popular the longer the campaign wears on and the better voters get to know him. The same thing happened in 2008, the first time Romney sought the GOP nomination.

The former Massachusetts governor remains competitive with Obama even though the president is viewed much more positively, according to polls. But Romney's image problem heightens the already formidable task he faces in November, trying to dislodge an incumbent spared the costly and divisive intraparty battle that Republicans have waged.
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Pour citer cette ressource :

"Mitt Romney may have to run against his own image", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), mai 2012. Consulté le 09/03/2021. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/mitt-romney-may-have-to-run-against-his-own-image