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Love at first byte: How Steve Jobs launched a revolution in home computing - and founded an army of passionate Apple devotees

Publié par Clifford Armion le 24/01/2014

Rhodri Marsden

"I don't know a single person who watches the Super Bowl," said a worried Steve Jobs, then just 28 years old. The event he was referring to commanded a television audience of more than 80 million at the time, but Jobs' nervousness at the prospect of Apple spending $1.6m (£1m) to secure two 60-second TV ad slots during the game was understandable. After all, the kind of computers that Apple manufactured just didn't belong in the home of the average football fan; its pioneering Lisa machine was priced at an eye-watering $10,000, the equivalent to more than $23,000 (£14,000) today.
But this advertisement was going to be for a more affordable computer, one that Jobs hoped would change the world. He relented. And so, on 22 January 1984, two days before its launch, the Macintosh computer was announced to the world during a timeout in the third quarter of Super Bowl XVIII, in which Los Angeles Raiders administered a thorough pummelling to the Washington Redskins.
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"Love at first byte: How Steve Jobs launched a revolution in home computing - and founded an army of passionate Apple devotees ", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), janvier 2014. Consulté le 13/05/2021. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/love-at-first-byte-how-steve-jobs-launched-a-revolution-in-home-computing-and-founded-an-army-of-passionate-apple-devotees-