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‘Iron Man 3’ is latest Hollywood movie to court Chinese censors

Publié par Clifford Armion le 05/07/2013

William Wan

BEIJING — Even the nerdiest comic-book fan would be surprised to learn what cutting-edge technology secretly fuels “Iron Man’s” action-packed heroics: a milk-grain drink called Gu Li Duo from China’s Inner Mongolia.
That’s according to the Chinese version of the new blockbuster, which was released here complete with other surprising (read: odd and, at times outright nonsensical) footage inserted by producers to win the favor of Chinese officials.
If aesthetically jarring, the gambit has paid off handsomely. “Iron Man 3” raked in more than $64 million in its first five days and broke Chinese records with its May 1 opening-day haul of $21 million.
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Pour citer cette ressource :

"‘Iron Man 3’ is latest Hollywood movie to court Chinese censors", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), juillet 2013. Consulté le 25/02/2021. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/iron-man-3-is-latest-hollywood-movie-to-court-chinese-censors