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Ikea's Saudi Arabia catalog erases women; company expresses regret

Publié par carmion le 10/02/2012

Tiffany Hsu

The Ikea catalog distributed in Saudi Arabia is the same as in other countries except for what it's missing — women.
The Swedish publication Metro has posted a comparison of the Saudi Arabian mailer and the Swedish version, showing that women present in the latter were missing from the former.
In one instance, a pajama-clad woman — shown standing at a bathroom sink along with a man, young boy and toddler nearby — was erased from the catalog distributed in the Arab nation, leaving just the three other people in the picture.
Read on...
Pour citer cette ressource :

"Ikea's Saudi Arabia catalog erases women; company expresses regret", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), février 2012. Consulté le 24/02/2018. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/ikea-s-saudi-arabia-catalog-erases-women-company-expresses-regret