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Google Aims to Wrest Display Ads From Yahoo

Publié par Clifford Armion le 18/09/2009

Miguel Helft and Stephanie Clifford

"The company has built its fortune almost entirely on the back of small text ads, which appear alongside its search results and on sites across the Web. Now it is stepping up efforts to make inroads into graphical display ads, a business long dominated by Yahoo.

"On Friday, the company plans to introduce a long-awaited new version of an ad exchange, like a stock market, where advertisers and publishers can buy and sell advertising space, filling spots in Web pages on the fly.

"Google's chief executive, Eric E. Schmidt, has said repeatedly that display advertising offers one of the company's best prospects for expansion, now that growth in its text ad business has slowed significantly. The new advertising exchange is a cornerstone of Google's display strategy, and one of the main reasons Google bought the ad company DoubleClick last year for $3.1 billion."

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Pour citer cette ressource :

"Google Aims to Wrest Display Ads From Yahoo", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2009. Consulté le 22/09/2021. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/google-aims-to-wrest-display-ads-from-yahoo