'End of the road' for the Argos catalogue
Publié
par
Clifford Armion
le 25/10/2012
Activer le mode zenGraham Ruddick
Home Retail Group, owner of Argos, plans to cut circulation of the catalogue and scrap the laminated versions used by customers to order products in its stores.Argos introduced the catalogue in 1973 and it quickly became a mainstay of British families in the run-up to Christmas as they hunted for presents. At its peak, 20m versions of the biannual catalogue were printed. But Home Retail now wants to shift investment into digital technology in the face of fierce competition from online retailers and supermarkets. Although the catalogue will still exist, investment and the volume printed will be cut and it will reduced to a “supporting role”.
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Pour citer cette ressource :
"'End of the road' for the Argos catalogue", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), octobre 2012. Consulté le 20/04/2024. URL: https://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/end-of-the-road-for-the-argos-catalogue