Chocolate wars: now the ambassador's favourite and a US giant eye Cadbury
Andrew Clark and Zoe Wood
"One is the purveyor of perfect pyramids of chocolates beloved in the adverts by the ambassador and his guests. The other is an American brand known in the UK more from appearances in US TV shows than through its peculiarly transatlantic flavour.
"But last night, the Italian firm Ferrero and the US giant Hershey were linked to a new bid for British chocolate maker Cadbury, which has already rejected a £9.8bn hostile bid from another American food giant, Kraft.
"A combination of Hershey and Ferrero would pose a viable rival to the bid from Kraft, the world's second largest food company, which has sparked job fears among unions and has been rejected as "derisory" by the board of Cadbury."
Pour citer cette ressource :
"Chocolate wars: now the ambassador's favourite and a US giant eye Cadbury", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), novembre 2009. Consulté le 28/03/2023. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/chocolate-wars-now-the-ambassador-s-favourite-and-a-us-giant-eye-cadbury