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Americans to spend more on Halloween this year: survey

Publié par Clifford Armion le 25/09/2012

Nivedita Bhattacharjee

(Reuters) - When the black cats, witches and trick-or-treaters come out for Halloween this year, a record 170 million people in the United States will dress up, celebrate, and spend up to $8 billion, according to a retail industry survey.
Seven in ten Americans will take part in the festivities, and the average person will spend $79.82 on decorations, costumes and candy - up from $72.31 last year, according to the National Retail Federation's 2012 Halloween consumer spending survey conducted by research group BIGinsight.
Halloween, observed on October 31, is the eighth-biggest selling season in the United States. It is far behind the winter holidays which rank as the No. 1 retail selling season.
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"Americans to spend more on Halloween this year: survey", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2012. Consulté le 04/03/2021. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/americans-to-spend-more-on-halloween-this-year-survey