Advertising ban won't stop 'brand bullying', says childhood expert
"A Government proposal for a total ban on advertising aimed at children would fail to end the cycle of "compulsive consumerism" in which parents are trapped, the Government's adviser on young people has warned.
"A prohibition on advertising targeted at under-16s was one of the proposals mooted in a leaked document drawn up by a Downing Street aide, containing policies designed to woo women voters.
"A ban on the £100m industry targeting British children through television, radio, billboards and online advertising would put commercial children's channels out of business and hit food, electronics and entertainment giants."
Pour citer cette ressource :
"Advertising ban won't stop 'brand bullying', says childhood expert", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2011. Consulté le 27/09/2023. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/advertising-ban-won-t-stop-brand-bullying-says-childhood-expert