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A Magazine Promises Ads Will Register

Publié par Clifford Armion le 11/09/2009

Stephanie Clifford

"The Week magazine is making a new guarantee to advertisers: that its readers will remember an ad in its pages more than ads in most competitive magazines.

"We were trying to think, what's the most accountable thing you could do? said Steven Kotok, president of The Week. This is a way they can say when they buy The Week, they know it's money well spent, because we're guaranteeing it will be among the most effective ads they purchase, Mr. Kotok said.

"If it is a sign of magazines getting more inventive, it is also a sign of how far they are having to stretch to prove themselves effective. Television companies, for instance, do not guarantee that a consumer is even in the room when an ad is shown."

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Pour citer cette ressource :

"A Magazine Promises Ads Will Register", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), septembre 2009. Consulté le 07/05/2021. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/a-magazine-promises-ads-will-register