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A Local Push, Timed to Holidays, to Loosen Wallets

Publié par Clifford Armion le 18/11/2009

Stuart Elliott

THROUGH the decades, marketers have veered between Think global, act local and Think local, act global. At one point, someone even coined a portmanteau word, glocal, which sounded like a variety of the Glo-Coat brand of floor wax sold by S.C. Johnson. Now, the pendulum seems to be veering toward marketing that is focused locally. It is particularly true as new technologies like local search make it easier to concentrate on the grass roots in a hyperlocal way. An example of the trend is a campaign being introduced for the Christmas shopping season by NYC & Company, the city's tourism organization. Read on...
Pour citer cette ressource :

"A Local Push, Timed to Holidays, to Loosen Wallets", La Clé des Langues [en ligne], Lyon, ENS de LYON/DGESCO (ISSN 2107-7029), novembre 2009. Consulté le 01/08/2021. URL: http://cle.ens-lyon.fr/anglais/archives/archives-revue-de-presse/a-local-push-timed-to-holidays-to-loosen-wallets