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Olympic sponsors on edge before Winter Games

USA Today, 6 February 2014
Publié le : 6 février 2014
 Bruce Horovitz 
Olympic sponsors have rarely been so on edge before an Olympic Games.

When the Winter Olympics begin on Friday in Sochi, all 10 major sponsors, which each pay up to $100 million to sponsor a full winter and summer cycle, will be hoping for the best, but preparing for the worst — such as an act of terrorism.

"They're absolutely more nervous than in any previous Olympics," says Larry Smith, senior consultant at the Institute for Crisis Management. "If any one of them were my client, I'd be jumping up and down shouting that they have to prepare."

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Mise à jour le 6 février 2014
Créé le 6 février 2014
ISSN 2107-7029
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